PPC stands for "Pay Per Click", defined as the method of internet advertising where you, the advertiser, only pays when someone engages with (or clicks) your ad.  You are charged a variable amount per engagement, which could be a website visit, phone call, or view of your ad.  With Google Ads PPC, you are only charged when someone visits your website, or calls you directly.

Google Ads allows you to advertise across a broad network of platforms and formats. These include Search, Display, Youtube, Discovery, Local Maps, Gmail, Shopping, and other partner sites. Within these networks, you can display your ads in a variety of formats, including text ads, videos, display banners, local map listings, and product listings. 

Google Ads allows you to track a wide range of intuitive data, including: Impressions (ad views), Clicks, Ad Rank, Cost / Click, Hourly Data, Daily Data, Location Data, Device Data, Age Demographics, Phone Calls, User Keyword Searches, Competition Performance, Phone Calls, Web Form Leads, Purchases, and more!

Sometimes, clicks on your ads don't come from genuine searchers looking to do business with you. In certain cases, competitors or other malevolent sources may click on your ad just to cost you money. The good news is that Google Ads has a highly intuitive tracking system that identifies "invalid clicks" based on the IP address and other behavior. When an invalid click is flagged, you will get a refund for the click.

Your monthly budget depends on many factors, including how much competition you are advertising against, how many locations you are targeting, and your ad schedule.  We will work with you to identify a budget that suits your needs.

PowerfulPPC makes your Google PPC experience as easy and streamlined as possible. Our monthly fees are quoted at flat rates, where you pay up-front for each month's services. You can elect to continue your advertising the next month, or cancel anytime.  

See our pricing packages for more information.

When you hire PowerfulPPC to launch and manage your Google Ads campaigns, you are paying us to manage the account, and your website if you opt to. Our campaign specialists monitor the data on a daily basis, and make necessary changes to the campaign to optimize and generate the best ROI for you. We monitor keyword searches, bid fluctuations, and other user behavior to make the best decisions for your campaign. As Certified Google Partners, we also have access to monthly optimization strategy sessions with Google Account strategists, ensuring your campaign is in line with the latest optimization techniques. 

Google provides certifications to certain specialists or agencies that fulfill their criteria. To become a Google Certified Partner, you must maintain a certain ad spend, and also pass certification tests to prove you possess the proper knowledge to build and maintain Google Ads campaigns.

Absolutely, your Google Ads campaign is suited to your advertising needs.  Whenever you want to pause, un-pause, or make any changes to the campaign, just contact your campaign specialist at PowerfulPPC and we'll take care of it.

The key to any successful PPC campaign is the final destination for your users, aka, your website or landing pages.  We can build and maintain your website and landing pages so they are relevant, user-friendly, and mobile-responsive.  Our goal is to optimize your website into a sales-generating machine!

Feel free to contact us for more information or a quote on website design and maintenance.